Does Unilever's Slim-Fast fail signal the end of weight management as we know it?

Fourteen years after Unilever spent $2.3bn (€1.7bn) to buy Slim-Fast, it has sold up for an undisclosed sum to a private equity player. Analyst and author Julian Mellentin tracks the decline of a mega-brand and considers what he sees as a category in crisis.

Weight management - Food

Consumers are food confusedAre you helping?

Weight management - Food

Unilever - Food

Unilever - Food

Does Unilever's Slim-Fast fail signal the end of weight management

Nutrition - Food

Weight management - Food

Weight management - Food

Weight management - Food

Does Unilever's Slim-Fast fail signal the end of weight management

Unilever - Food

Unilever - Food