How Shein's influencer trip to a Chinese factory backfired

As Shein eyes an IPO, the company’s image needs a serious makeover. From stealing indie designers’ work, to violating local labor laws, Shein has fallen out of vogue on social media, so the company invited a group of influencers to tour one of its factories in Guangzhou, China. “I expected the facility to be so […]

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How Shein's influencer trip to a Chinese factory backfired

Shein Flew Influencers to China to Help Its Image. A Backlash Ensued. - The New York Times

Diane Primo on LinkedIn: How Shein's influencer trip to a Chinese