Women's sports popularity is growing, according to Nielsen study

Perceptions of women's sports are changing, according to a study by Nielsen, and superstar athletes like Serena Williams are the ones leading the charge.

Women's Sports Fans Are Leading the Industry's Future

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The World is Paying Close Attention To Women's Sports, and Brand Sponsors Should Be Too

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Sports fans by gender US 2023

Sports Viewership Statistics 2024

Women's Sports: Going From Strength to Strength - Nielsen Sports

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Growth of women's sport and opportunities for sportsbooks - Magic Word Media

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Global Interest in Women's Sports is On the Rise