Kohl's to Expand Home Goods Section – Visual Merchandising and
Kohl’s (Brookfield, Wis.) is expanding its home goods category by 40% in both its stores and website, according to a press release by the company. The company says this change is in effort to become a “destination” for home goods with affordable prices for customers. The expanded category will include art, decor, lighting, pet supplies and storage. This is despite a 6.3 percent decline in furniture and home goods sales in February, according to RetailDive. “As part of Kohl’s broader strategy to drive growth, we identified a real opportunity in home, and we’ve been thoughtfully building the category to position ourselves as a destination for home goods. We’re incredibly encouraged by initial customer response to our home decor assortment, and we see Kohl’s becoming a more formidable player in the home business,” Nick Jones, Chief Merchandising and Digital Officer at Kohl’s said in the press release.
Kohl's takes deep dive into home goods
Kohl's to Open 100 New Small-Format Stores – Visual Merchandising and Store Design
Home at Kohl's slams up against a new shopping environment
Kohl's to Pivot from Department Stores – Visual Merchandising and Store Design
At Smaller Stores, Kohl's Will Open Scaled-down Sephora Shops
Kohl's - Wikipedia
Kohl's makes new women's clothing push
Kohl's Faces Timely Housewares Upside
Ho-Ho-Ho. Home moves to the forefront in Kohl's holiday reset
Kohl's Sephora Partnership Is Working, But Maybe Not For Long - Bloomberg
About Kohl's
Kohl's Faces Timely Housewares Upside
More home, gifting goods expected as Kohl's revises merchandise strategy - Milwaukee Business Journal
Kohl's Rolling Out New Store Format With Key Partner - TheStreet
Kohl's has an inventory mess on its hands, Business
