Knix's $320 million sale to Essity marks one of Canada's largest

Joanna Griffiths founded the brand known for its leakproof underwear in 2013. It's now valued at over $400 million.
Joanna Griffiths founded the brand known for its leakproof underwear in 2013. It's now valued at over $400 million.

2019 Canada 25-Cent Tri-Metallic First Canadian in Space Gem Specimen

Canadian leakproof apparel maker Knix sells majority stake to Essity of Sweden

A Decade Of Knix Revolutionizing Intimate Apparel In Canada And Beyond

Canadian underwear brand Knix sells majority stake in $410-million deal - The Globe and Mail

Knix founder says sale of a majority stake in her women's underwear company was vindication of her vision - The Globe and Mail

Knix's $320 million sale to Essity marks one of Canada's largest exits by a female founder

Joanna Griffiths (@jogriffiths) / X

Joanna Griffiths (@joannaknix) • Instagram photos and videos

Knix sells stake to Essity of Sweden

Knix sells stake to Essity of Sweden

10 RARE CANADIAN NICKELS WORTH OVER $10,000 IN YOUR POCKET CHANGE