Asda trials first loyalty scheme with George Rewards - DecisionMarketing

Asda trials first loyalty scheme with George Rewards. Launch continues shift in strategy away from price promotions to a more data-driven marketing approach

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Asda rolls out loyalty scheme nationwide

Asda disputes effectiveness of loyalty schemes - Loyalty Magazine

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Asda data insight platform targets shoppers and brands

Everything you need to know about the Asda Rewards scheme

Asda is set to launch its first-ever loyalty card scheme giving

It's Asda Rewards' 1st birthday! 🥳 - George

Largest Asda convenience store now open in Nottinghamshire - Nottinghamshire Live