Debenhams shuts down after failing to provide customers with good

For the majority of Debenhams’ history the store was a retail success, so what went wrong? YouGov BrandIndex data shows that while Britons are affectionate towards longstanding British brands, they will struggle if they don’t provide value for money.

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Debenhams shuts down after failing to provide customers with good value for money

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Debenhams shuts down after failing to provide customers with good value for money