The affordable Chinese fashion site has grown exponentially in recent years with a hyper-targeted social media strategy that's captured the attention — and wallets — of gen-Z and millennial shoppers. For younger consumers with a desire to be fashionable and often less disposable income, Shein feels almost irresistible.
The affordable Chinese fashion site has grown exponentially in recent years with a hyper-targeted social media strategy that's captured the attention — and wallets — of gen-Z and millennial shoppers. For younger consumers with a desire to be fashionable and often less disposable income, Shein feels almost irresistible.
Is Shein's “Ultra-Fast Fashion Model Hype? I Think It's Mostly a Low-Priced Apparel Story. (Tech Strategy – Daily Article) - Jeffrey Towson 陶迅
Jeremiah Mulcahy (@jeremiahmulcahy) / X
Dollar store products commonly tested positive for toxic chemicals, analysis says
Can fast fashion slow down? It's not that simple
Shein Takes Influencers on Factory 'Tour
Can anything take the Shein of China's e-commerce titan? - Inside Retail Australia
Free online returns cost retailers millions. Now they want you to pay for it
Influencers face backlash after gushing over working conditions at Shein factory : NPR
Shein is the new darling of China's fast fashion industry — but at what cost? - ABC News