Morphe's Jeffree Star split shows high risk of reliance on influencers

Now that cosmetics giant Morphe has officially cut ties with beauty mega-influencer Jeffree Star, many are asking in hindsight why it took so long. 

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Jeffree Star dropped by Morphe after years of controversy

Jeffree Star Dropped By Morphe Cosmetics After 'Inappropriate' Behavior – Hollywood Life

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Jeffree Star Dropped By Morphe Cosmetics After 'Inappropriate' Behavior – Hollywood Life

Jeffree Star - Makeup

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