Over the years, I’ve encountered dozens (maybe hundreds) of different models that are used by marketing teams to explain their brand strategy to colleagues and agency partners. I’ve worked with pyramids, wheels, onions, ladders, bridges, temples, footprints, keys, hourglasses, diamonds, keystones an
The Best Brand Strategy Books
The brand strategists' toolkit #14: The Opportunity Model
The Best Brand Strategy Books
The brand strategists' toolkit #1: The two-by-two matrix
Purpose, Mission, and Values are Cornerstones of a Meaningful Brand
The Brand Strategist's Toolkit #25: Distinctive Brand Assets and The Distinctive Brand Assets Grid
Why Do Brands Matter?
The Best Brand Strategy Books
The Brand Strategist's Toolkit #25: Distinctive Brand Assets and The Distinctive Brand Assets Grid
The brand strategists' toolkit #20: Chekhov's Gun / the SFW test
Competitive Solutions: The Strategist's Toolkit: McAfee, R
South Korea's Fashion Frontier: Exploring the Leading Clothing Manufacturing Companies
The Distinctive Brand Assets Fallacy