Brand identity structure (Aaker & Joachimsthaler (2000). From

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Brand Leadership

4 A short version of D. Aaker's brand identity model. (Aaker and

Aaker brand architecture

View of Critical Review of Literature on Brand Equity and Customer

Brand identity

Brand equity

Outcome space: the relationship.

Billy ATMAJA, Manager, BSc Economics (Hons) in Marketing, The Nielsen Company, New York City, Consumer Insights - Qualitative

Brand architecture (Source: Aaker & Joachimsthaler, 2000: 135

Aaker's Brand Identity Planning Model.

Brand-layered structure. Download Scientific Diagram