Don't Cut Your Brand-Marketing Budget. Rethink It.

Reframing brand spending as a vital long-term investment helps companies build the resilience they will need when a downturn hits.

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Cost cutting & marketing budgets in uncertain times

How Nimble CMOs Invest Their Marketing Budgets Free Summary by Jessica Apotheker et al.

How to Deal with Marketing Budget Cuts and Still Get Growth

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Three golden rules of brand management: Differentiation

Got Your Budget Cut? Here's What to Do About It

David Ratajczak

Don't Cut Your Brand-Marketing Budget. Rethink It. Free Summary by

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