Indie brand Allies of Skin targets Gen-Z 'skintellectuals' with sub-brand

As Gen-Z consumers have shown an awareness of skin care at a much younger age than their millennial predecessors, cult brand Allies of Skin has rolled out a new line targeted at this younger demographic. 

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米国Z世代間で盛り上がる｢スキンタレクチュアル｣とは？ スキンケアブランドの台頭とその背景

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