VIDEO: How Did Boo, the Cutest Dog in the World, Get So Famous?

He’s undeniably cute. But how did he rocket to fame? TIME talks to Boo’s “human,” J.H. Lee. The accolades keep rolling in. He’s been called “the world’s cutest dog” and “Facebook’s most popular dog.” The 5-year-old Pomeranian has a whopping 1.

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Meet Boo, 'the World's Cutest Dog'—and the Secret Facebook

Meet Boo, 'the World's Cutest Dog'—and the Secret Facebook

Boo - The World's Cutest Dog Video Compilation

Boo, 'world's cutest dog' who became internet sensation, dies

Facebook sensation Boo — the adorable red Pomeranian — died Jan

Boo the Cutest Dog in the World

World's Cutest Dog Boo Is Dead

Meet Boo, 'the World's Cutest Dog'—and the Secret Facebook