One Fair Exchange in the Greatest Story Ever Worn, Fair Exchange

This is the story of a beloved family bellcow in Tbilisi, Georgia in 1982. This is also the story of a son who swapped the beast for a pair of 501® jeans. Hi

One Fair Exchange in the Greatest Story Ever Worn, Fair Exchange

Levi's Salutes 501 Jeans With 'Greatest Story Ever Worn

Going Out in Style in the Greatest Story Ever Worn, Legends Never Die

Levi's Tells 'The Greatest Story Ever Worn' in New 501 Denim Campaign

Levi's 501 jeans campaign directors Melina Matsoukas and Martin de Thurah

The Greatest Story Ever Worn

Iceberg Slim Quote: “Fair exchange, as the old saw goes is never robbery.”

Levi's Salutes 501 Jeans With 'Greatest Story Ever Worn

The Greatest Story Ever Worn

LEVI'S 501® : THE GREATEST STORY EVER WORN - Culted

Going Out in Style in the Greatest Story Ever Worn, Legends Never Die