External net sales of the H&M Group by region 2022

This statistic shows the external net sales of the H&M Group worldwide from 2012 to 2022, by region.

Business Model of H&M

Fashion retailer H&M's profits tumble as costs bite

H&M Business Model - How H&M Makes Money?

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What is the demand for apparel on the European market?

Profits down, but sales up at H&M Group