How Digital Creators Are Driving the Next Wave of Food Brands

A growing shift from traditional celebrity-owned brands to creator-owned brands in the food space isn’t just a numbers game — it’s a symptom of society’s changing relationship with fame, authenticity, and consumption.
From Emma Chamberlain to Logan Paul, influencers online are launching brands that are as successful as those launched by traditional celebrities.

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How Digital Creators Are Driving the Next Wave of Food Brands - PAPER Magazine