Is Longines the World's Oldest Watch Brand? - Grail Watch

Longines has long claimed to be "the oldest trademark or logo still in use," and after researching the history of the Longines factory I became intrigued by this claim. Although it is certainly a long-running and successful company, was today's Longines really the oldest watch brand, let alone the world's oldest trademark? And what about all those others?

Is Longines the World's Oldest Watch Brand? - Grail Watch

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