As ThirdLove acquires Kit Undergarments, the battle for the Gen-Z bra shopper heats up

With its first acquisition, of 3-year-old Kit Undergarments, ThirdLove joins Victoria’s Secret and Journelle in upping its focus on the Aerie-dominated Gen-Z underwear market.

Marcus Chung on LinkedIn: As ThirdLove acquires Kit Undergarments, the battle for the Gen-Z bra…

Kit Undergarments x ThirdLove Bras and Underwear

ThirdLove, the direct-to-consumer lingerie startup, gets a $55M boost

ThirdLove controversy: Bra company employees allege bullying by male CEO David Spector - Vox

We're Finally Revealing the Long Awaited Spring Box! - FabFitFun

Beha - Wikiwand

henry-rose-flat-lay.jpg?w=360&h=202&crop=1

Marcus Chung on LinkedIn: As ThirdLove acquires Kit Undergarments, the battle for the Gen-Z bra…

Untitled-design-8.png?w=360&h=202&crop=1