From Blackpink’s Lisa representing Celine to Exo’s Kai modelling for Gucci, forward-thinking luxury brands are going all-in on Korean brand ambassadors for truly worldwide recognition
First published in 1903, South China Morning Post is Hong Kong’s premier English language newspaper and has the city’s most affluent and influential readership. With a reputation for authoritative, influential and independent reporting on Hong Kong and China. The newspaper is supported with its online publication and its Sunday edition, Sunday Morning Post.
Last week I was chatting with the CEO of a Korean luxury skincare brand who lives in the United States and is originally from Seoul. I asked about the differences in culture between her Korean and American consumers, and she immediately lit up, smiled, and answered: “For Koreans, it is all about how we look. It is an investment in our future, in our life, in our success.” A strong statement that might not ring true for everyone, but which explains why
K-Pop Superstar Hyunjin Of Stray Kids Joins Versace As Global Brand Ambassador Vanity Teen 虚荣青年 Lifestyle & New Faces Magazine
Value-Optimized Korean influencers' fashion through the “Celebrity” lense, karl lagerfeld gdragon
Best Price Why Are Luxury Brands Tapping Into K-Pop?, louis vuitton korea ambassador
Opinion Why K-pop idols are the new faces of global luxury: from Blackpink's Lisa representing Celine to Exo's Kai modelling for Gucci, Korean celebrities can pull in millennial customers from China
Luxury megabrands recruit K-pop icons
100 Most Beautiful Female K-Pop Idols Of 2023
Best Price Why Are Luxury Brands Tapping Into K-Pop?, louis vuitton korea ambassador
Opinion Why K-pop idols are the new faces of global luxury: from Blackpink's Lisa representing Celine to Exo's Kai modelling for Gucci, Korean celebrities can pull in millennial customers from China
K-pop stars become faces of top luxury brands - WalkintoKorea - Your Glocal Partner