The next chapter of the world's game — EA SPORTS FC™ — launches with a new global brand identity & logo that's been hiding in plain sight for the past 30 years

EA Sports in-game brand integrations

The next chapter of the world's game — EA SPORTS FC™ — launches with a new global brand identity & logo that's been hiding in plain sight for the past 30 years

The next chapter of the world's game — EA SPORTS FC™ — launches with a new global brand identity & logo that's been hiding in plain sight for the past 30 years

FIFA, the video game, is now EA Sports FC—see the global launch and Uncommon's triangle logo

The next chapter: EA SPORTS FC and Uncommon launch new global brand identity

EA trademarks EA Sports FC as it mulls ditching FIFA licence

EA Sports FC's New Logo is Here, And It's Very Pointy

The next chapter of the world's game — EA SPORTS FC™ — launches with a new global brand identity & logo that's been hiding in plain sight for the past 30 years

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Electronic Arts Sets out Vision for EA SPORTS FC™ and Reveals First Look at EA SPORTS FC™ 24 Gameplay