How Barbie became the world's most popular doll: it had poor sales at the start and was criticised by feminists in the 1970s – now, it's made billions and Margot Robbie will

How did Mattel’s Barbie become the most popular doll in the world? With limited-edition releases and a more diverse range today, here’s everything you need to know about its evolution
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Ruth Handler, the brains behind Barbie, had an idea in the 1950s. She wanted to show girls they could be anything they wanted to be.

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How Barbie became the world's most popular doll: it had poor sales at the start and was criticised by feminists in the 1970s – now, it's made billions and Margot Robbie will