In an effort to become more sustainable General Motors is focusing on making tires that come from natural rubber from renewable sources
Continental & SMX verify marker technology for natural rubber in tires - Green Car Congress
New Eco-Friendly, Renewable Tires Stretch the Boundaries of Rubber Production
March 2024 Empower Your Drive with Eco-Friendly Tires: Sustainability Meets Performance
The Future Of Tires: Sustainable, Airless & Connected
Airless tire technology emerging for cars, fleets and trucks
Goodyear announces tires made from 90% sustainable materials - Autoblog
Plant-Based Rubber Innovations Fuel Sustainable Tire Growth
From Black to Green: How Tires are Shifting to Eco-Friendly Materials — Green and Prosperous
Goodyear Unveils More Durable and Sustainable EV Tire - The Car Guide
Can tires turn green?
Rubber meets the road, Magazine Articles
Natural rubber: It doesn't come from the rubber tree in your living room
GM Announces Sustainable Natural Rubber Initiative For Tires