Pioneer DJ to AlphaTheta: 8 theories behind this huge brand name change - DJ TechTools

Pioneer DJ, under AlphaTheta Corporation since 2020, plans to launch new products branded as AlphaTheta this week. What could explain it? It alludes to a possible contractual end to using the Pioneer name or the desire for a fresh identity unassociated with Pioneer's financial struggles.

News Archives - Page 28 of 143 - DJ TechTools

Is It Time For DJs To Ditch iTunes? - Digital DJ Tips

Video Training: How To DJ With Stems & Traktor Kontrol S8

AlphaTheta enters wireless DJ speaker world with WAVE-EIGHT

DJ Gear DJ Blog

Pioneer DJ Parent Company AlphaTheta Announces New Products and

Neurofeedback podcasts

AlphaTheta WAVE-EIGHT 8 Portable Powered Speaker Pair With XDJ-XZ

Pioneer DJ's XDJ-RX Now Includes Rekordbox DJ - DJ TechTools

Crate Connect The Hype Is Real® - News

DJ Gear DJ Blog

DDJ-REV5: a scratch-style controller, sans motorized jogwheels