How Ellesse took to TikTok to grow brand beyond 90s nostalgists

How Ellesse took to TikTok to grow brand beyond 90s nostalgists

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MediaCom UK won the ’Best Retail, e-Commerce and Commercial Good Campaign’ at The Drum Awards for Digital Advertising for its work dragging Italian sports brand Ellesse out of the 90s. Here, we find out more about what went into this successful project.

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