A4 waist challenge - new trend for women to slim down to thinner than a sheet of paper

Those seeking a new moral panic to get their teeth into, ideally one involving women's bodies, were delighted this week by the emergence of the "A4 Waist Challenge".

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A4 waist challenge - new trend for women to slim down to thinner

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A4 waist challenge - new trend for women to slim down to thinner

Comparing your waist to width of A4 sheet of paper: Sick new trend emerges