100% cotton, zero-waste underwear start-up talks lofty goals and

The Big Favorite wants to redirect our worn out panties, briefs and bras into the zero-waste economy — but there’s a catch. Used polyester-infused underwear is not currently suitable for recycling. With no place left to go but the trash can, undies join the estimated 11 million pounds of textiles dumped in landfills yearly. In 2020, The Big Favorite (TBF) founder Eleanor Turner launched her sustainable clothing business with the belief that growing numbers of consumers want to break the clothing waste cycle, cutting back on the estimated 89 pounds of clothing the average American consigns to landfills annually. Turner

58 Plastic Free July tips on how to reduce your waste like a pro!

How to Achieve a Zero Waste Lifestyle – Q&A With the Experts

100% cotton, zero-waste underwear start-up talks lofty goals and consumer response - Grid Magazine

9 Zero Waste Clothing Brands Moving Circular Fashion Forward

The 56 best sustainable clothing brands to shop in 2023

The Annual Brief - 100% Organic Underwear on Auto-Pilot by KENT Woman — Kickstarter

How to Start a Company from Scratch: 100+ Stories from Female Founders [Part 10/15] – Databird Business Journal

Textile Recycling: Everything You Need to Know (Is It Greenwashing?) – A Drop in the Ocean

Who Has the Cleanest Underwear?

Who Has the Cleanest Underwear?

Olivia Wolk from Bedford Vintage: How A Secondhand Clothing Reseller Turned Her Hobby Into A Business by I Built a Company That Makes a Difference - Sustainable Small Business Podcast

12 Affordable Ethical Clothing Brands - Going Zero Waste

Grid Magazine