What are pop-ups? Definition, types, and examples

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Popups are a tool that brings value both for internet users and marketers. Learn what popup are and what they can do for your business.
Popups are an internet staple. Controversial at the beginning, they quickly became an essential part of the ‘world wide web experience.’ They’re something you expect to, well, pop up once in a while in your browser window. Love them or hate them – popups are a tool that brings immense value, both for internet users and businesses.