Customer Perceived Value: Understanding What Appeals to the
PDF] Customer Perceived Value: The Development of a Multiple Item
Monika MYNARSKA, Professor (Associate), PhD, Cardinal Stefan Wyszynski University in Warsaw, Warsaw, Institute of Psychology
Perceived costs and benefits
The Importance of Perceived Value in Converting Customers
List of Benefits and Item Measures for each benefit
Price Segmentation: Benefits, Examples, Strategies & More
Chapter 2 – The Quest for Value – Small Business Management
What Is Brand Perception? How to Measure It and 4 Examples
Items and scores for the Perceived Usefulness construct, Perceived