Turns out, sparking a culture war over a pastry is good for business.
How did the vegan sausage roll get so popular?
Data reveals the amount of sausage rolls one needs to forgo to own London property
Greggs' vegan sausage roll shows appetite for its 'smart' marketing
UK baker Greggs rewards workers for vegan sausage roll success - CGTN
Greggs: Vegan sausage roll helps boost profit forecast for Britain's biggest baker, Business News
Success of vegan sausage roll gives Greggs surge in sales, Greggs
General election: Greggs vegan sausage rolls keep selling out in this key marginal seat as Labour canvassers flood the area, indy100
Greggs saw its company value plunge by £16 million the equivalent of 13 million sausage rolls - London Business News
What new food ranges has Greggs introduced to attract customers? - Quora
Vegan meat craze helps Greggs bakery stock surge 77% in 2019
Greggs saw its company value plunge by £16 million the equivalent of 13 million sausage rolls - London Business News