Tommy John helps women wave goodbye to wedgies, by Keeping TABS

Behavioural insights practice Canvas8 examines how underwear brand Tommy John is appealing to women who are tired of wedgies and want comfy underwear instead.

fRoots Reviews Index – B - fRoots Magazine

Tommy John Underwear Review: Comfort & Luxury

Women's All – Tommy John

Women's Multipacks & Sets – Tommy John

Women's Second Skin High Rise Brief, Lace Waist (Soft Underwear) – Tommy John

Tommy John helps women wave goodbye to wedgies

Women's Second Skin High Rise Brief – Tommy John

Women's Multipacks & Sets – Tommy John

Tommy John's new underwear: 'No wedgie' guarantee

Women's Multipacks & Sets – Tommy John

Women's Multipacks & Sets – Tommy John

Is preemptive Tommy John-lite or other surgeries allowed for