Asics rebrands for first time in 10 years to bring back “joy of playing sport” - Design Week

The specialist running store has been given a new look by Bruce Mau Design, which aims to position it as a brand for people beyond the “dedicated runner”.

Asics rebrands for first time in 10 years to bring back “joy of playing sport” - Design Week

Asics rebrands for first time in 10 years to bring back “joy of playing sport” - Design Week

Design Week's most popular news stories of 2017 - Design Week

CH Creative Limited

Chris Braden's Instagram, Twitter & Facebook on IDCrawl

Asics rebrands for first time in 10 years to bring back “joy of playing sport” - Design Week

Studio Moross creates “weird and fun” relaunch campaign for Dreamland Margate - Design Week

CH Creative Limited

Chris Braden's Instagram, Twitter & Facebook on IDCrawl