Hello Piers, we've been expecting you' - industry pros salivate over Greggs vegan sausage roll PR masterclass

The PR industry is in awe over the launch of Greggs' vegan sausage roll, describing it as a masterclass in public relations, in particular the way the brand turned criticism by Piers Morgan on its head to generate truckloads of fresh publicity.

Susanna Gets Piers a Greggs' Vegan Steak Bake

Piers Morgan on why Vegan sausage rolls are destroying our democracy

How a vegan sausage roll became the first PR triumph of 2019 – Ulster PR Student Blog

Thrive's Favourite Creative Marketing Campaigns of 2019

How Greggs Got The Vegan Sausage Roll PR Launch So, So Right by 10 Yetis

Piers Morgan tries new Greggs vegan sausage roll and spits it out

PIERS MORGAN VEGAN SAUSAGE ROLL RESPONSE

SIX OF THE BEST FOR THE FIRST HALF OF 2019 - Lime Marketing

Piers Morgan on why Vegan sausage rolls are destroying our democracy

Lumiere PR

Piers Morgan slates Greggs' vegan sausage roll AGAIN, complains of 'howling abuse' and takes aim at McDonald's new vegetarian Happy Meal, London Evening Standard

Is the Gregg's vegan sausage roll a turning point for veganism? I Hubbub Investigates

Watch: Piers Morgan's embarrassing Carabao Cup draw in a Spurs football shirt